Make it useful
Every product starts from a buyer’s requirement and a material someone else discarded. If it does not work on the customer’s line, it is not sustainable.
Revive before we build
Existing plants, machines and skills are brought back into use before new capacity is added.
Measure ability by output
Work is designed so that people of every ability can do it well, and then everyone is held to the same standard.
State what we can prove
Claims about materials, capacity and impact are published with their scope and source. See claims and evidence.


